#Amazon active users for free
#Amazon active users update
#Amazon active users tv

#Amazon active users tv

This year, we’ve also introduced new ways to manage your campaigns with cost-per-click pricing and self-service, increasing both flexibility and optimization of your Fire TV campaigns. The experience will continue rolling out across Fire TV versions and Fire TV Edition in the coming year. For advertisers, new discovery features will help drive higher engagement and surfacing of content while keeping our ad placement types consistent. The new experience is more personal and intuitive with user profiles, improved content discovery, and Alexa voice navigation.

#Amazon active users update

Last week, we rolled out our biggest software update ever to Fire TV Stick (new generation) and Fire TV Stick Lite devices globally. 8 To help customers get the most out of their Fire TV experience, we are continuously innovating to improve content discovery and user experience. The breadth of content available today requires new ways of engaging customers, especially since hundreds of new apps are added to Fire TV every month. While this app has quickly become the leading news app on Fire TV, providers of content for News also saw installation of their standalone news apps rise by an average of 4x. One example is our free News app, which aggregates content from dozens of top providers in an ad-supported experience. 6Īd-supported content also offers new ways to experiment with viewing models.

#Amazon active users for free

Free content offers a great customer experience without the need for any additional costs or subscriptions, and 76% of consumers are willing to see ads in exchange for free streaming (apps like IMDb TV, Pluto, Tubi, and Crackle). In line with the growth of OTT, there’s also been an explosion of ad-supported video content―and Fire TV is no exception. 4 Further, Amazon Streaming TV ads on average deliver incremental reach to linear TV, with 70% of the audience being exclusive to Amazon Streaming TV ads 5―meaning, they’re not exposed to brands’ linear TV campaigns. Today there are 70MM US households using OTT services (also known as streaming TV), and they are watching an average of 102 hours per month.

From sponsored screensaver to in-line display banners to sponsored tiles, we have six customer-facing display products that drive advertiser goals for awareness, conversion, or reengagement. 2įire TV can help content providers and brands effectively reach potential customers, especially today in a fragmented media landscape.įire TV advertising delivers an experience that optimizes for the in-home entertainment experience, offering ad options that look native to television, while serving to amplify your content. Fitness applications alone doubled in popularity.

Consumers are using applications and watching more video content than ever before, especially as living rooms have transformed into gyms, classrooms, and entertainment hubs. As cord cutting continues at accelerated rates, Fire TV’s growth is keeping pace with media consumption trends taking place around the world. This is predicted to rise to 46.6M by 2024. According to eMarketer there are now over 31.2 million US households that have cut the cord, a 27% YoY increase.